There are two key levers for success:
(1) Remove the demand. Informed consumers no longer buy commercially-bred puppies nor support business that sell them;
(2) Remove the supply. Regulations that eliminate inhumane and outdated care standards and give dogs the protections they deserve, as well as enforcement of regulations, will pressure millers and pet stores that sell commercially-bred puppies to close.
To move these levers, we need to work outside our core group of true believers and put greater emphasis on mobilizing those less engaged. We must also make the cause accessible to more people and help them better understand its connection to them.
NPMP members work collaboratively and organize for collective power. To achieve our vision, we need to gain the support of the public, the help of other organizations working towards this same goal, and the attention of key lawmakers.
Organizations that measure and track their progress towards carrying out their mission are more effective than those who do not. Even more importantly, results that can be measured are key to building brand equity, credibility, and political clout – things necessary to achieving our vision.
To keep measurement as simple as possible, we focus on just a few key indicators that measure our organization’s strength, performance, and mission impact. Strength indicators provide critical insight into our capacity to achieve our mission, such as the size and strength of our team. Performance indicators focus on our activities and the short-term outcomes of those activities. Our mission impact indicators allow us to assess our progress in realizing our longer-term vision.
Coalition Strength Indicators
Mission Impact Indicators
*Source: Stebbins & Company , Strategic Management Consultants